Execution

We took Google’s partnership with the 2012 Sydney Mardi Gras beyond the parade through a live streaming Google+ hangout connecting people from around the world to the event. Webcams and mobile phones were positioned on the float and in the crowd and Google+ followers from around the globe enjoyed a unique viewpoint to the celebration via the hangout never seen before. We invited the Google+ community to share photos and video content communicating their message of infinite love and showcased it on giant digital billboards. The user-generated content was displayed on the bold circular LED screens with hundreds of thousands of spectators cheering in support. Over 100 Google staff danced in unison with the float supporting employee diversity alongside over 9,000 participants and glittering floats. We drove more than 10,000 new followers to the Sydney Mardi Gras Google+ page and had over 85,000 views of our video on You Tube. The Google+ hangout hosted on the Google Australia site streamed live to over 65 participants from around the globe for the hour long event, the first of its kind done in the 34 years of the Sydney Mardi Gras event. And the Google float was the most talked about at the event.