| Title | THE WORLD'S SMALLEST ART GALLERY |
| Brand | COLOR PARADISE HONG KONG |
| Product / Service | ICE GEL GEL NAIL |
| Category | C03. Special Build |
| Entrant | GREY GROUP HONG KONG, HONG KONG |
| Entrant Company: | GREY GROUP HONG KONG, HONG KONG |
| Advertising Agency: | GREY GROUP HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Keith Ho | Executive Creative Director |
| Keith Ho/Nicholas Hong/Davey Lui/Henry Yim | Creative Director |
| Kristie Chen/Henry Yim | Copywriter |
| Keith Ho/Nicholas Hong/Davey Lui/Hui Ka Kit/Jeff Lai | Art Director |
| Leon Lai/Sam Lo | Illustrator |
| Susanna Lee | Account Supervisor |
| Melody Siu | Account Manager |
| Melody Siu | Account Manager |
We helped fingernail paint brand Ice Gel create the world's first "Cube Shop" advertisement. Hong Kong's high rents have led stores to divide their retail spaces into 1-foot-square cubicles, called Cube Shops. We knew our targets liked to visit Cube Shops, so we rented one in a mall with many nail salons. We commissioned an artist to paint on acrylic fingernails and displayed them in our Cube Shop as "The World's Smallest Art Gallery".