Title | LOVE PARKING CAMPAIGN |
Brand | GOOD NEIGHBORS |
Product / Service | PUBLIC SERVICE |
Category | C05. Transit |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Position |
---|---|
Hye Jin Won | Executive Creative Director |
Mun Jae Won/Ho Young Kim/Minhae Kim | Copywriter |
Sung Ryong Lim/Jae Seok Lee/Dong Jin Kim/Hyo Sung Jung | Art Director |
Bum Su Park/Sang Ho Jo | Producer |
Vixen/Editin | Other Credits |
We changed the parking area signs into the faces, names and ages of real children in poverty to make them memorable.(i.e. if the parking area sign usually says ‘M-04’, we’ve changed it to ‘Mary 04 years old’)