DISTILLATORIUM

TitleDISTILLATORIUM
BrandDIAGEO AUSTRALIA
Product / ServiceBUNDABERG RUM
CategoryC03. Special Build
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA

Credits

Name Position
Andy Dilallo Chief Creative Officer
Andy Dilallo Executive Creative Director
Tim Green Creative Director
Rupert Taylor Copywriter
Tim Green Art Director
Peter Bosilkovski Account Supervisor
Matt Bruhn Advertiser's Supervisor
Sam Mcgown Account Manager
Sam Mcgown Account Manager
Narelle Bruhn - Found And Director Of Trigger Marketing. Other Credits

Execution

The Distillatorium is an innovative mobile experience that travels the country in an 18-wheeler truck. When the truck arrives at a destination, a hydraulic system transforms it into the Distillatorium—a museum/house of entertainment that takes people into Bundaberg’s past, and its future. The crowds that enter are treated to unique content, an antique tasting room, library of curiosities, interactive timeline and full service bar, and they can sign up to Bundaberg’s facebook community. The Distillatorium is on the road 365 days a year, stopping at towns, cities, remote communities, music festivals, road shows and far-flung local events.