SIZE UP

TitleSIZE UP
BrandMET-RX
Product / ServiceSIZE UP
CategoryC02. Small Scale Special Solutions
EntrantGREY GROUP CHINA Beijing, CHINA
Entrant Company:GREY GROUP CHINA Beijing, CHINA
Advertising Agency:GREY GROUP CHINA Beijing, CHINA

Credits

Name Position
Na Chief Creative Officer
Chee Guan Yue Executive Creative Director
Chee Guan Yue Creative Director
Chee Guan Yue/Li Ning Copywriter
Li Ning/Chee Guan Yue Art Director
Siliang Ma Photographer
Na Illustrator
Xiang Zhiyu/Song Shanshan Typographer
Kevin Bi/Jane Li Art Buyer
Na Account Supervisor
Ralph Zhang Advertiser's Supervisor
Toast Tao Producer
Jane Li/Xiu He Account Manager
Na Planner
Jane Li/Xiu He Account Manager
Na Planner
Wang Ru/Artist-Ma Lidan/Retoucher-Qi Wei Other Credits

Execution

MET-Rx collaborated with Hosa Fitness Centers, a chain of gyms in Beijing. Six posters of attractive women were created and placed strategically against weight machines in each of 10 Hosa gyms in the city. The guys will see part of the seductive women when they workout and lift just a few plates, but as they progress with their regimes and more weights are being lifted, they will be rewarded as more of the women are being revealed. So building up is no longer a boring process.