TUNA CAMPAIGN

Short List
TitleTUNA CAMPAIGN
BrandSEA SHEPHERD
Product / ServiceMARINE CONSERVATION
CategoryC04. Stunts & Live Advertising
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company:OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency:OGILVY & MATHER SINGAPORE, SINGAPORE

Credits

Name Position
Steve Back Chief Creative Officer
Juggi Ramakrishnan/Richard Copping Creative Director
Juggi Ramakrishnan Copywriter
Richard Copping/Anthony Tham Art Director
Grant W. Pereira Advertiser's Supervisor
Amarjeet Kaur/Alvin Chin Producer
Sound: The Gunnery/Post Production: Critica/Hogarth Other Credits

Execution

The Bluefin tuna ought to be on the endangered list. But it's not. Because Japan and China have paid bribes to keep it off that list. If Asians don't take Bluefin off the menu, it's likely to go extinct pretty soon.