Execution

The average person tosses out more than two kilos of garbage every day, and never stops to think about where it will end up. The brief was to get people to think about the planet right at the point of taking out the trash. We printed an image of the planet right on the trash bags themselves and distributed over 20000 of them via mail drops, through the Green Volunteers networks. The bags are also being used at International Coastal Clean Up events and for environmental projects undertaken by select schools in Singapore. It became a subtle reminder to reduce, reuse and recycle.