Execution

We created a car out of all the parts our competitors don’t cover. For those who couldn’t experience the finished car first hand, we needed something that would be as exciting and engaging as interacting with the real thing. So, we created motion activated outdoor posters with an exact 3D replica of our car, matched part by part. The poster let people interact with the car through motion gestures. A lean or step left and right would pivot the camera around the car in that direction. A step forward or backwards would move you closer or further away. People could use hand gestures to interact with certain components such as the doors or the boot, actually opening them. They could then enter the vehicle and explore the interior in a similar fashion and even watch a video of how the car was made on the DVD player inside the car.