Execution

BRIEF Remind people to secure loose objects before storm season for Queensland energy provider, Energex. IDEA Destructive summer storms are a regular occurrence in Queensland. Yet each year, thousands of households are taken by surprise. So how do you raise further awareness and combat the public’s complacency on a typical sunny Queensland day? EXECUTION We took a foam printer to the heart of the city and launched silhouettes of common household objects into the sky. The stunt brought workers out of their offices, created a unique talking point and earned free media coverage from leading news networks on TV, in press and online.