| Title | LIFE HAS UPS AND DOWNS, WE HAVE MOUNTAINS AND RIVERS. |
| Brand | EAST JAPAN RAILWAY COMPANY |
| Product / Service | TOHOKU SHINKANSEN TRAIN |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yukio Oshima | Executive Creative Director |
| Takuma Takasaki | Creative Director |
| Hiroshi Ichikura/Waca Sakamoto | Copywriter |
| Yoshihiro Yagi | Art Director |
| Yasutoshi Fujiwara | Photographer |
| Koji Wada/Taro Saito | Producer |
| Ken Masuda/Hiroyuki Nakayama | Account Manager |
| Ken Masuda/Hiroyuki Nakayama | Account Manager |
| Designer : Daisuke Hatakeyama/Rumiko Kobayashi | Other Credits |
LIFE HAS UPS AND DOWNS, WE HAVE MOUNTAINS AND RIVERS.