Title | WINDOW PAINTINGS |
Brand | VUE PRIVEE |
Product / Service | FINE ART GALLERY |
Category | C02. Small Scale Special Solutions |
Entrant | JWT SINGAPORE, SINGAPORE |
Entrant Company: | JWT SINGAPORE, SINGAPORE |
Advertising Agency: | JWT SINGAPORE, SINGAPORE |
Name | Position |
---|---|
Tay Guan Hin | Chief Creative Officer |
Juhi Kalia | Executive Creative Director |
Karen Muck | Creative Director |
Juhi Kalia | Copywriter |
Aurelien Bigot | Art Director |
Ryan Wee | Art Buyer |
Laurent Pastorelli | Account Manager |
Laurent Pastorelli | Account Manager |
Jane Cowie - Art Glass | Other Credits |
Specially created textured glass panes were installed in windows in offices, restaurants, malls across the city. Mundane views of Singapore were transformed to beautiful, live impressionist paintings. The distorting glass panes on windows around the city, altered ordinary details, objects and colours to make them look beautiful. The swirling small strokes and transient effects of light and colour reminiscent of impressionist art but with typically Asian vistas.