WINDOW PAINTINGS

Bronze Spike
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TitleWINDOW PAINTINGS
BrandVUE PRIVEE
Product / ServiceFINE ART GALLERY
CategoryC02. Small Scale Special Solutions
EntrantJWT SINGAPORE, SINGAPORE
Entrant Company:JWT SINGAPORE, SINGAPORE
Advertising Agency:JWT SINGAPORE, SINGAPORE

Credits

Name Position
Tay Guan Hin Chief Creative Officer
Juhi Kalia Executive Creative Director
Karen Muck Creative Director
Juhi Kalia Copywriter
Aurelien Bigot Art Director
Ryan Wee Art Buyer
Laurent Pastorelli Account Manager
Laurent Pastorelli Account Manager
Jane Cowie - Art Glass Other Credits

Execution

Specially created textured glass panes were installed in windows in offices, restaurants, malls across the city. Mundane views of Singapore were transformed to beautiful, live impressionist paintings. The distorting glass panes on windows around the city, altered ordinary details, objects and colours to make them look beautiful. The swirling small strokes and transient effects of light and colour reminiscent of impressionist art but with typically Asian vistas.