English Translation of Main Headlines

Cold and Flu advertising has been historically formulaic, with brand after brand showingtheir product transforming the sick to the healthy. We wanted to break free from this tired formula and forge a distinctive and unexpected voice for the Codral brand, giving an engaging and modern relevance to its ‘Soldier On’ heritage. A common cold is just that – common. This campaign amplifies the importance of the common cold to the point of worldly significance. The campaign’s catch-cry of ‘The World Doesn’t Stop For Sick’ highlights that cold and flu symptoms simply have no place in the busy, modern world. Sent