KIDCULATORS

Bronze Spike
TitleKIDCULATORS
BrandDR. MIANG MENTAL MATHS
Product / ServiceDR. MIANG MENTAL MATHS SCHOOL
CategoryC04. Stunts & Live Advertising
EntrantOGILVYACTION THAILAND Bangkok, THAILAND
Entrant Company:OGILVYACTION THAILAND Bangkok, THAILAND
Advertising Agency:OGILVYACTION THAILAND Bangkok, THAILAND

Credits

Name Company Position
Nopadol Srikieatikajohn Chief Creative Officer
Chamnan Kativanit Creative Director
Kunthakorn Smitananda Copywriter
Chietchai Changkeow Art Director
Mind Studio Photographer
Chietchai Changkeow Illustrator
Nisa Lertvoravanich Producer
Kultida Janjarupankul Account Manager
Yupin Muntzing Planner
Kanokwan Sitthipongpanich Other Credits
Naphin Suksuea Copywriter
Yello House Production House
Sarinthorn Tandhanskul Account Executive

Execution

'Dr. Miang Mental Maths' students can actually calculate as correct and fast as calculator. So, we utilize a live demonstration of 'our product'. We put them sit by the cashier machine in Villa supermarket and let them calculate total amount of each basket for the customers. After they shout the result, cashier staff will double check with the machine if it is correct. They are called 'Kidculators'.