| Title | KIDCULATORS |
| Brand | DR. MIANG MENTAL MATHS |
| Product / Service | DR. MIANG MENTAL MATHS SCHOOL |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVYACTION THAILAND Bangkok, THAILAND |
| Entrant Company: | OGILVYACTION THAILAND Bangkok, THAILAND |
| Advertising Agency: | OGILVYACTION THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nopadol Srikieatikajohn | Chief Creative Officer | |
| Chamnan Kativanit | Creative Director | |
| Kunthakorn Smitananda | Copywriter | |
| Chietchai Changkeow | Art Director | |
| Mind Studio | Photographer | |
| Chietchai Changkeow | Illustrator | |
| Nisa Lertvoravanich | Producer | |
| Kultida Janjarupankul | Account Manager | |
| Yupin Muntzing | Planner | |
| Kanokwan Sitthipongpanich | Other Credits | |
| Naphin Suksuea | Copywriter | |
| Yello House | Production House | |
| Sarinthorn Tandhanskul | Account Executive |
'Dr. Miang Mental Maths' students can actually calculate as correct and fast as calculator. So, we utilize a live demonstration of 'our product'. We put them sit by the cashier machine in Villa supermarket and let them calculate total amount of each basket for the customers. After they shout the result, cashier staff will double check with the machine if it is correct. They are called 'Kidculators'.