BOTTLE LIGHT

Gold Spike
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TitleBOTTLE LIGHT
BrandPEPSICO INTERNATIONAL / MYSHELTER FOUNDATION
Product / ServicePEPSI
CategoryC03. Special Build
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO Makati City, THE PHILIPPINES

Credits

Name Company Position
David Guerrero Chief Creative Officer
David Guerrero Executive Creative Director
Dale Lopez Creative Director
Rachel Teotico/Raymund Sison/David Guerrero Copywriter
Ley Mababangloob/Tim Villela/Dennis Nierra/Dale Lopez Art Director
Karel Sevilla/Leo Dino/Joy Aquino Photographer
Manny Vailoces Illustrator
Al Salvador/Zeth Pascual Art Buyer
Francine Gonzalez/Carmela Montilla/ Account Supervisor
Michael Eric Rosales Advertiser's Supervisor
Jing Abellera/Ino Magno/Aids Tecson Producer
Dalla Sucgang/Denise Gamo Account Manager
Cristina Buenaventura Planner
Dalla Sucgang/Denise Gamo Account Manager
Cristina Buenaventura Planner
Marissa Manaloto/Xerg Aguilar/Roshan Nandwani/Dennis Bilano/Chico Tabines Other Credits
Eileen Borromeo BBDO GUERRERO, INC. Strategic Planner
Roshan Nandwani BBDO GUERRREO, INC. Strategic Planner
Ed Santos Freelance Editor
Joy Panaguiton BBDO GUERRREO, INC. Final Artist
Meggy de Guzman BBDO GUERRREO, INC. Creative Director/Copywriter
UGL / Revolver Post House

Execution

Solar bottle lights are recycled plastic Pepsi bottles installed on roofs to refract sunlight into 55W of light. The brand has installed over 20,000 lights through the combination of volunteer action, online donation and direct sponsorship. To spread the project, Pepsi helped establish a center to train volunteers and educated companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi system.