| Title | SMOKING KID |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | HEALTH PROMOTION FOUNDATION |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Name | Position |
|---|---|
| Nopadol Srikieatikajohn | Chief Creative Officer |
| Wisit Lumsiricharoenchoke | Executive Creative Director |
| Taewit Jariyanukulpan/Prasert Vijitpawan | Creative Director |
| Denchai Kheereerak/Kris Garford Spindler | Copywriter |
| Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Asawin Tejasakulsin | Art Director |
| Cinematographer : Kittithat Tangsirikit/Nunthapan Swangdee | Photographer |
| Editor : Dear Charungkhon | Illustrator |
| Sound Studio : Soundsuite Studio | Typographer |
| Uravasee Chuturonggukul | Producer |
| Patsa Attanon | Account Manager |
| Patsa Attanon | Account Manager |
| Production House: Songmue/Director: Kittithat Tangsirikit/Producer: Nuraepong Rungniwesn | Other Credits |
At smoking areas outside busy public buildings in central Bangkok and suburbs, we get child actors aged 7 to 10, holding a cigarette, to walk up to adults and ask them for a light. When adults refuse and warn the children not to smoke, the child actors would ask them why they themselves are smoking and hand a brochure to the adults.