NOWHERE TO RUN

TitleNOWHERE TO RUN
BrandEFFICIENT ENGLISH SERVICES
Product / ServiceWALL STREET INSTITUTE
CategoryC04. Stunts & Live Advertising
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND

Credits

Name Position
Nopadol Srikieatikajohn Chief Creative Officer
Wisit Lumsiricharoenchoke Executive Creative Director
Nopparat Wattanawaraporn/Showtika Somjid/Nopharit Dusadeedumkoeng/Kris Garford Spindler Copywriter
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Rotrob Ramakomut/Peerawat Temsomboon Art Director
Editor : Sutthichai Luangamornlert Illustrator
Sound Studio : Soundsuite Studio Typographer
Uravasee Chuturonggukul Producer
Patsa Attanon Account Manager
Patsa Attanon Account Manager
Production House: Songmue/Director: Kittithat Tangsirikit/Producer: Nuraepong Rungniwesn Other Credits

Execution

We create an environment drawn from the target's everyday life experiences. But instead of populating the space with Thais, we use native English speakers. This forces Thais to confront their shyness and engage in English conversations because there's simply nowhere else to run to.