Execution

Thailand is a country with a tropical climate and the nights are thick with mosquitoes hazardous to the health. After the Master Trap print campaign launched, the company wanted to decisively prove to consumers the effectiveness of their products. The concept was that Master Trap's UV lamp can effectively lure mosquitoes, precisely like neon signages that lure humans into nighttime entertainment hotspots. To prove the point, we transformed the print campaign visuals of casino, bar, and pole dance show into UV light outdoor mupis. The incredible ability of these UV lamp neon signages to attract mosquitoes was on display at various bus stops around town. Commuters could then witness first-hand the effectiveness of Master Trap products.