DIFFERENT VIEWS, ONE VISION

TitleDIFFERENT VIEWS, ONE VISION
BrandLEO BURNETT
Product / ServiceGANDHIJI FONT
CategoryC03. Special Build
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company:LEO BURNETT INDIA Mumbai, INDIA
Advertising Agency:LEO BURNETT INDIA Mumbai, INDIA

Credits

Name Position
K V Sridhar Chief Creative Officer
Payal Juthani Creative Director
Anirban Sanyal Copywriter
Nadine Pereira Art Director
Farhad Katgara Other Credits

Execution

We created a life size installation using glass panels that were arranged in a manner that seen from a particular point the silhouette of the Mahatma Gandhi was visible, from all other points the alphabets of Gandhijifont could be seen. Glass was used to achieve the necessary transparency so that all the layers could look like one. To grab maximum attention and opportunities for interaction we placed the installation in high traffic public places.