| Title | FLASHCARDS |
| Brand | McDONALD'S PHILIPPINES |
| Product / Service | BRIGHT MINDS READ PROGRAM |
| Category | C03. Special Build |
| Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
| Entrant Company: | LEO BURNETT MANILA, THE PHILIPPINES |
| Advertising Agency: | LEO BURNETT MANILA, THE PHILIPPINES |
| Name | Position |
|---|---|
| Raoul Panes | Chief Creative Officer |
| Alvin Tecson/Carl Urgino | Creative Director |
| Raoul Panes/Alvin Tecson | Copywriter |
| Carl Urgino | Art Director |
| Ben Chan | Photographer |
| Golda Roldan | Account Supervisor |
| Margot Torres | Advertiser's Supervisor |
| Gello/Jamias/Marissa Abayari | Producer |
| Maik Alturas/Tria Sordan/Mapaul Manalo | Account Manager |
| Maik Alturas/Tria Sordan/Mapaul Manalo | Account Manager |
| Final Artist: Robert Perez | Other Credits |
On National Reading Day, McDonald's conducted the McHappy Day Fun Run to benefit their Bright Minds Read program. We put giant flashcards along the route to promote literacy every step of the way.