| Title | REBOOT-THE ROBOT PROJECT |
| Brand | OH & AH ENTERPRISE |
| Product / Service | RETAIL - ARTISANAL HANDMADE CREATIONS |
| Category | C03. Special Build |
| Entrant | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Entrant Company: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Advertising Agency: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Name | Position |
|---|---|
| Ean-Hwa Huang/Szu-Hung Lee | Executive Creative Director |
| Ng Bee Nee | Copywriter |
| Ng Teck Yew/Lee Kwee Keak | Art Director |
| Untold Images - Mak Kah Heng/Ravin Thiruchelvam/Michelle Lee/Ifl Studio - Kc Lee | Photographer |
| Chong Siaw Weii | Advertiser's Supervisor |
| Pauline Moreira | Producer |
| Nur Iman Omar | Account Manager |
| Nur Iman Omar | Account Manager |
| Designers - Chu Yin Shan/Azlaili Yunus : Production House - Detouche Post : Music - Addaudio | Other Credits |
To redefine recycling by building value with handmade creations. We built a series of Reboot Robots to highlight Upcycling, the process of creatively converting useless objects into something of higher value. These motion-sensor activated robots came to life whenever someone passed by, drawing attention to what many called “works of art”, repurposing waste to something new, better and beautiful.