Execution

We turned commuters into space cadets with the most advanced bus shelter the country had ever seen. To launch the new Samsung Galaxy SIII handset we created a promotion unlike any other – people who bought the phone had the chance to win a trip to outer space. So we gave people a real space adventure. Using a motion-sensing Microsoft Kinect camera, our developers created customized software that enabled the camera to detetc a person’s face. The face was then projected inside an astronaut suit on the TV. The user essentially became the video game controller – whenever the used moved their hands, arms or legs their astronaut-self did the same on-screen