| Title | FINDING YOUR OTHER HALF |
| Brand | JIAYUAN.COM INTERNATIONAL |
| Product / Service | ONLINE DATING SERVICE |
| Category | C04. Stunts & Live Advertising |
| Entrant | JWT HONG KONG, HONG KONG |
| Entrant Company: | JWT HONG KONG, HONG KONG |
| Advertising Agency: | JWT HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Lo Sheung Yan | Chief Creative Officer |
| Sly Song | Executive Creative Director |
| Barbara Fu/Bobby Chiu | Creative Director |
| Barbara Fu | Copywriter |
| Jason Lam | Art Director |
| Joanna Go | Account Supervisor |
| Winnie Wong | Account Manager |
| Winnie Wong | Account Manager |
On Valentine's Day, we hired talents to hold a special 'half umbrella' in different high traffic locations. Valentine's Day can evoke sympathetic feelings for singles. A message is tagged on the half umbrella: 'Find your other half to weather life's ups and downs'. With a QR code printed on the umbrella, it directed people to download the JiaYuan dating mobile app on the spot.
Find your other half to weather life's ups and downs