| Title | DETERMINED |
| Brand | INTEL |
| Product / Service | ULTRABOOK |
| Category | C04. Stunts & Live Advertising |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Justin Drape | Executive Creative Director |
| Jay Gelardi | Creative Director |
| Jay Gelardi/Jasun Vare/Scott Dettrick | Copywriter |
| Jay Gelardi/Brent Tunney | Art Director |
| Dan Beaumont | Account Supervisor |
| Mark Summerville | Producer |
| Pia Mcmorran | Account Manager |
| Pia Mcmorran | Account Manager |
| Content Director - Kristen Hardeman | Other Credits |
Six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks™ as bait. The psychological studies were all devised to make participants step out of their comfort zone, but more specifically observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness; the same qualities that went into the creation of the Ultrabook.