| Title | TIDE INSTANT CLEAN UP |
| Brand | P&G |
| Product / Service | TIDE DETERGENT |
| Category | C01. Bars & Restaurants |
| Entrant | LEO BURNETT GUANGZHOU, CHINA |
| Entrant Company: | LEO BURNETT GUANGZHOU, CHINA |
| Advertising Agency: | LEO BURNETT GUANGZHOU, CHINA |
| Name | Position |
|---|---|
| N/A | Chief Creative Officer |
| N/A | Executive Creative Director |
| Chong Kin/Lau Tak Ho | Creative Director |
| Joe Yue/Akui Ke | Copywriter |
| Ivan Yang/Jasmine Zhu | Art Director |
| N/A | Photographer |
| N/A | Illustrator |
| N/A | Typographer |
| N/A | Art Buyer |
| Jeff Ho | Account Supervisor |
| Anoop Abraham | Advertiser's Supervisor |
| Neo Lam | Producer |
| Jeff Ho | Account Manager |
| Maggie Wong | Planner |
| Jeff Ho | Account Manager |
| Maggie Wong | Planner |
| N/A | Other Credits |
Based on a universal truth that everyone hates to get dirt on new clothes we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the “security alarm tag”, Tide reminds consumers Tide can clean up any kind of dirt instantly.