| Title | FACE BOOM! |
| Brand | HONDA |
| Product / Service | MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS |
| Category | C03. Special Build |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| 2nd Advertising Agency: | KAIBUTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mitsuhiro Ichiba | Dentsu Inc. Tokyo | Agency Producer |
| Roy Ryo Tsukiji | Birdman Inc. | Director |
| Youichi Kanazawa | Birdman Inc. | Technical Director |
| Nobuaki Arikata | Birdman Inc. | Flash Programmer |
| Takeru Kobayashi | 29970 | Programmer |
| Junichi Arakawa | Birdman Inc. | Cg Designer |
| Masanobu Ishii | Kaibutsu Inc. | Designer |
| Sanako Ukon | Kaibutsu Inc. | Designer |
| Mery Hayama | Kaibutsu Inc. | Designer |
| Shojiro Nakaoka | Bitztream | Sound Director |
| Hiroki Ono | Aoi Advertising Promotion Inc. | Film Director |
| Syunsuke Nakamura | Aoi Advertising Promotion Inc. | Film Producer |
| Yoshihiro Asada | Aoi Advertising Promotion Inc. | Video Pm |
| Takayuki Inase | Aoi Advertising Promotion Inc. | Video Pm |
| Masafumi Maruyama | Dentsu Inc. Tokyo | Account Executive |
| Yoshifumi Nakagawa | Dentsu Inc. Tokyo | Account Executive |
| Ryoichi Nakano | Dentsu Inc. Tokyo | Creative Director |
| Yusuke Kitani | Kaibutsu Inc. | Creative Director/Art Director |
| Naoki Tanaka | Dentsu Inc. Tokyo | Copywriter/Planner |
Since year 2000, children’s reduced opportunities to contact cars have become a major issue. In order to convey the “FUN” in Honda brand by experiencing the car’s true values, we invented a car that runs with a smile. The car, with the world’s first interface to drive with a “face” using facial recognition technology, made a surprise exhibition at the motor show. As a result, SNS, news sites and TV shows picked up children’s smiles, created through the experience of the Honda brand, and reached over 100million households. And since it was very popular and favoured by the users, it was presented in Honda hosted events all over Japan.
A car that runs on a smile “Reduced opportunities to contact cars” has become a major issue in Japan. If it stays like this, our children will grow up not knowing how fun cars really are. So, let’s give our children “the excitement to drive” that they will never forget.