| Title | EXTEND YOUR PLEASURE |
| Brand | UNILEVER / STREETS |
| Product / Service | MAGNUM INFINITY ICECREAM |
| Category | C06. Digital Outdoor |
| Entrant | SPINIFEX Sydney, AUSTRALIA |
| Entrant Company: | SPINIFEX Sydney, AUSTRALIA |
| Advertising Agency: | SPINIFEX Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Julian Schuchard | Executive Creative Director |
| Julian Schuchard | Copywriter |
| Jamie Tufrey | Art Director |
| Jo Hedley | Producer |
| Joe Peschardt | Account Manager |
| Joe Peschardt | Account Manager |
| 3d Modelling And Lighting - Pepin Portingale | Other Credits |
Spinifex Group, in partnership with JCDecaux, launched Australia’s first facial recognition interactive billboard for Unilever. The new flavoured Magnum ice cream was on display for the public to eat virtually, using facial recognition. The user could then upload their photo from a uniquely created QR code, directly to Magnum’s Facebook page. In just one week the outdoor campaign received over 1500 uploads with an average interaction time of 1:45mins per person.