| Title | SUN BATHING |
| Brand | A.O.SMITH |
| Product / Service | SOLAR POWERED WATER HEATER |
| Category | C03. Special Build |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
| Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Amanda Yang/Gordon Hughes | Executive Creative Director |
| Forest Young | Creative Director |
| Amanda Yang/Gordon Hughes/Jason Su | Copywriter |
| Amanda Yang/Xiao Kun/Chocolate Huang/Zhihui Tan/Eiffel Ma | Art Director |
| Colin Lu | Illustrator |
| Clair Zhou | Account Supervisor |
| William Huen | Producer |
| Production House:pro Films Shanghai/Director:jack Tsai/Editor:jacky Fan/Cameraman:sean Naesrimu | Other Credits |
A.O. Smith is a major producer water heaters in China, and has high awareness for it’s electric powered models, but with the growing consumer trend towards low carbon energy sources, A.O. Smith have launched a solar powered water heater. In the heart of Shanghai, China’s key market for Solar powered products, we constructed the A.O. Smith “Sun Bathing” consumer experience. It consisted of a self-contained lightproof shower room, complete with shower nozzle fitted into the ceiling. It looked just like any other dark tiled bathroom, except that it was rays of sunlight, not streams of water that flowed through the showerhead. Consumer generated Weibo postings and an increase in sales of 23% in Shanghai have lead A.O. Smith to make plans to roll out the “Sun Bathing” experience into Nanjing and Hangzhou.