MAKE TV
Grand Prix
| Title | MAKE TV |
| Brand | SONY |
| Product / Service | MAKE.BELIEVE |
| Category | A06. Integrated Mobile Campaigns |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising Agency: | PARTY Tokyo, JAPAN |
| 2nd Advertising Agency: | DENTSU Tokyo, JAPAN |
Credits
| Name | Position |
|---|---|
| Masashi Kawamura/Qanta Shimizu/Hiroki Nakamura/Naoki Ito/Morihiro Harano | Creative Director/Technical Director |
| Masashi Kawamura/Hirofumi Tsukamoto | Director |
| Koji Harada | Cinematographer |
| Kiyoshi Nakagawa | Lighting Director |
| Etsuko Akiba/magma/Toshiyuki Yashima | Set Designer |
| Daisuke Nakamura/Masami Onodera | Technical Director |
| Nobuo Hara | Director/Digital Contents |
| Yusuke Kitani/Sanako Ukon (Kaibutsu) | Art Director/Digital Contents |
| Takayuki Watanabe | Web Director |
| Seiichi Saito/Motoi Ishibashi/Hiroyuki Hori/Kanta Horio/Tatsuya Motoki | Device |
| Hiroshi Sawatari/Hiroyuki Mikami (salvo) | Flash |
| Shojiro Nakaoka | Sound |
| Hironobu Oda/Seiki Nakayama (FISHGROVE) | Back-End System |
| Koji Hasegawa | Technical Manager/Tv |
| Takayuki Akiyoshi/Jun Shimoyamada/Zen Tachikawa | Advertiser's Supervisor |
| Ray Konishi/Yosuke Mamiya/Yasumasa Uemura/Jun Ogawa/Misato Shimizu/Ichiro Fujita/Yoshiharu Tanizawa | Account Manager |
| Satoshi Takahashi/Yoichiro Kakuta/Masanori Shimizu/Hideya Takita | Producer |
| Sachie Aihara/Maiko Shimada/Chiho Araki | Production Manager |
| Yasuhisa Osawa/Yosuke Maguchi/Naoki Moriyama | Production Assistant |
| Motoko Shimizu | Project Manager |
Brief Explanation
Make TV was made as a part of the Sony 'make.believe' brand campaign. It was the first of its kind 'live interactive TV show' that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app 'Dot Switch' to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank-you-list of all the participants' names. As a result, more than 890,00 people watched it live, and over 7 million pushes were recorded during the show.