Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Consumer Products
TRUST BANANA BOAT
ENERGIZER AUSTRALIA
BANANA BOAT - SUN SCREEN 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
BEST-LOVED MOM
DAIRY PLUS
DMALT HI-10 		OGILVY & MATHER Bangkok THAILAND
LOUIS VUITTON STORE OPENING
LOUIS VUITTON (SINGAPORE)
LOUIS VUITTON 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
THE WIZARD OF BENGAL
HINDUSTAN UNILEVER
CLINIC PLUS SHAMPOO 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
SINGING NEWSPAPER
HINDUSTAN UNILEVER
CLINIC PLUS SHAMPOO 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
TOMATO KETCHUP GROWS TOMATO FARMERS
HINDUSTAN UNILEVER
KISSAN KETCHUPS 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA

Gold Spike
IF MORNINGS HAD AN AROMA, IT WOULD BE COFFEE
HINDUSTAN UNILEVER
BRU GOLD 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
THE GOD OF ANDHRA PRADESH
HINDUSTAN UNILEVER
CLEAR SHAMPOO 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
CREATIVITY UNLEASHED
HINDUSTAN UNILEVER
KISSAN JAMS 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
EDGE OF THE INTERNET
MICROSOFT
INTERNET EXPLORER 9 		WUNDERMAN Sydney AUSTRALIA
BILLBOARD
UNITED LABORATORIES
DIZITAB ANTI-DIZZINESS TABLETS 		Y&R PHILIPPINES Manila THE PHILIPPINES
THE SECRET IDOL
EZAKI GLICO
ICE NO MI SWEETS 		ENGINE FILM Tokyo JAPAN
TOYOTA NEWS SQUAD
TOYOTA MOTOR THAILAND
HILUX VIGO 		DENTSU MEDIA THAILAND Bangkok THAILAND DENTSU MEDIA THAILAND Bangkok THAILAND
B03 Consumer Services
AUSSIE HOLIDAY DREAM TEAM
TOURISM AUSTRALIA
TOURISM AUSTRALIA 		OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
SHANNONS SUPERCAR SHOWDOWN
SUNCORP GROUP
SHANNONS 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
FINDING YOUR OTHER HALF
JIAYUAN.COM INTERNATIONAL
ONLINE DATING SERVICE 		JWT HONG KONG HONG KONG
MINI HOUSE
DISCOVERY OVERLAND HOLIDAYS
TROPICAL VILLAGE MINI WORLD 		TBWA\KUALA LUMPUR MALAYSIA
WI-FICTION
MELBOURNE WRITERS FESTIVAL
2011 MELBOURNE WRITERS FESTIVAL 		JWT Melbourne AUSTRALIA
SOCIAL BOOKMARK
KODANSHA
PUBLISHER 		777INTERACTIVE Tokyo JAPAN
PAPER FLAG
CEYLON NEWSPAPERS
NEWSPAPERS 		LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM Colombo SRI LANKA
SEE MORE OF NEW ZEALAND BY RAIL
KIWIRAIL
RAIL JOURNEYS 		CLEMENGER BBDO Wellington NEW ZEALAND OMD Wellington NEW ZEALAND
BE READY
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT
TRADERS HOTELS 		MAXUS SINGAPORE SINGAPORE
SMALL CURRENCY
REKSO NASIONAL FOOD
McDONALD'S 		LEO BURNETT INDONESIA Jakarta INDONESIA
CHERISH LIFE'S PRECIOUS MOMENTS
KENTUCKY FRIED CHICKEN MANAGEMENT
KFC A.M BREAKFAST 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
THE MIGHTIEST BURGER EVER ASSEMBLED
KENTUCKY FRIED CHICKEN MANAGEMENT
ZINGER DOUBLE DOWN 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
STARHUB HUB IT
STARHUB
STARHUB 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
CHEATERS CROSS CONNECTIONS
BIG CBS SPARK
CHEATERS 		McCANN WORLDGROUP INDIA Mumbai INDIA
UNSUNG HEROES
McDONALD'S
McDONALD'S 		DDB GROUP HONG KONG HONG KONG OMNICOM MEDIA GROUP Hong Kong HONG KONG
NRMA BUS SHELTER
INSURANCE AUSTRALIA GROUP
NSW COMPREHENSIVE CAR INSURANCE 		WHYBIN\TBWA GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
NRMA MOTION ACTIVATED POSTER
INSURANCE AUSTRALIA GROUP
NSW COMPREHENSIVE CAR INSURANCE 		WHYBIN\TBWA GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
WICKED THE MUSICAL
BASE ENTERTAINMENT ASIA
WICKED THE MUSICAL 		OMD Singapore SINGAPORE OMD Singapore SINGAPORE
CITI CHASERS
CITI BANK
CREDIT CARDS 		MEC Mumbai INDIA MEC Mumbai INDIA
BLACK MAGIC EGG
GREEN MARKET NETWORK
THAIGREENMARKET.COM 		CREATIVE SPIKE Bangkok THAILAND UNITE MEDIA Bangkok THAILAND
BIRDS & THE BEES 2.0
STARHUB
SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE 		DDB GROUP SINGAPORE SINGAPORE
Bronze
FLAVOR RADIO
BR KOREA
DUNKIN' DONUTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
VOICE COUPON
BR KOREA
DUNKIN' DONUTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
SUNNY SALE
EMART
EMART 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
HERE BALLOON
S-OIL
S-OIL 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
LEAD DON'T FOLLOW
BLOOMBERG BUSINESSWEEK
BUSINESS MAGAZINE 		ZENITHOPTIMEDIA EQUINOX Shanghai CHINA ZENITHOPTIMEDIA EQUINOX Shanghai CHINA
FEELING BLUE
RELIANCE COMMUNICATIONS
INTERNET SERVICE PROVIDER 		MEC Mumbai INDIA MEC Mumbai INDIA
AXIATA CREW TAKES OFF!
AXIATA GROUP BERHAD
AXIATA ROAM 		ZENITH MALAYSIA Kuala Lumpur MALAYSIA ZENITH MALAYSIA Kuala Lumpur MALAYSIA
GAGA FOR CHROME
GOOGLE
CHROME 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
KIWI SCEPTICS
AIR NEW ZEALAND
LEISURE FLIGHTS 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
AUSTRALIA'S AMAZING 100
TOURISM AUSTRALIA
TOURISM AUSTRALIA 		OMD Auckland NEW ZEALAND OMD Auckland NEW ZEALAND
B04 Business Equipment & Services
ENHANCING SINGAPORE'S POSITION AS A GLOBAL BUSINESS CENTRE
SINGAPORE ECONOMIC DEVELOPMENT BOARD
PROMOTING SINGAPORE AS A GLOBAL BUSINESS CENTRE 		MEC GLOBAL SOLUTIONS Singapore SINGAPORE MEC GLOBAL SOLUTIONS Singapore SINGAPORE
B05 Public Service, Charity & Fund Raising
LIFE CHANGING DONATION BOX
IABRI
LIFE CHANGING DONATION BOX 		JWT Jakarta INDONESIA
DONATION GLASSES
MARS NZ
PEDIGREE ADOPTION DRIVE 		COLENSO BBDO Auckland NEW ZEALAND TOTAL MEDIA Auckland NEW ZEALAND
Silver
DROWN THE WORLD
FRIENDS OF THE EARTH
ACTION AGAINST CLIMATE CHANGE 		JWT HONG KONG HONG KONG
THERMOMETER LOADING BAR-LUMBERJACK
GREENLIFE CSR
PUBLIC SERVICE 		TBWA\KUALA LUMPUR MALAYSIA
INK PAD
DOOR STEP SCHOOL
DOOR STEP SCHOOL 		LEO BURNETT INDIA Mumbai INDIA