Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A09 Best Use of Social Media Marketing
EGO SEARCH
RELIANCE COMMUNICATIONS
INTERNET SERVICE PROVIDER 		MEC Mumbai INDIA MEC Mumbai INDIA
CLEAR DANDRUFF DOOMSDAY
UNILEVER
CLEAR SHAMPOO 		PHD Shanghai CHINA PHD Shanghai CHINA
TWEET-A-THON
PEPSICO INDIA
7UP 		BBDO INDIA Gurgaon INDIA
Bronze
WHY THIS KOLAVERI DI
SONY MUSIC ENTERTAINMENT INDIA
WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 		JACK IN THE BOX WORLDWIDE Mumbai INDIA
Silver
ADOBE ANZ REAL OR FAKE CHALLENGE
ADOBE
CREATIVE SUITE 		GMR MARKETING New Berlin USA
HELLO IMPOSSIBLE - SANDBOARDING
HYUNDAI
ELANTRA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
KIA LIKE CAMPAIGN
KIA MOTORS CORPORATION
KIA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA HAVAS MEDIA London UNITED KINGDOM
DON'T ABANDON YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION
ANIMAL CHARITY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
CROP CIRCLES
BMW CHINA
BMW 1 SERIES 		INTERONE CHINA Beijing CHINA
I AM UGLY BUT I GOT THE HOTTY
PFIZER
VIAGRA 		GREY GROUP HONG KONG HONG KONG
M&M'S APRIL FOOL'S DAY
MARS FOOD (CHINA)
M&M'S 		STARCOM Beijing CHINA STARCOM Beijing CHINA
YOUR SONG
SAMSUNG ASIA
CONSUMER ELECTRONICS 		CHEIL WORLDWIDE SINGAPORE SINGAPORE STARCOM MEDIAVEST GROUP Singapore SINGAPORE
NEXT GAMES
MILO
MILO CANS 		OGILVY & MATHER MALAYSIA Kuala Lumpur MALAYSIA
ANYTHING4JETTA
VOLKSWAGEN
VOLKSWAGEN JETTA 		MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
BYO CUP DAY
7-ELEVEN
SLURPEE 		LEO BURNETT Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES 		LEO BURNETT Melbourne AUSTRALIA
SOUP-A-STAR
HINDUSTAN UNILEVER
KNORR SOUP 		OMD INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT 		PROXIMITY BEIJING CHINA MEDIACOM Beijing CHINA
REVEAL YOURSELF
DANONE NARANG BEVERAGES
B'LUE 		SCARECROW COMMUNICATIONS Mumbai INDIA OMD INDIA Mumbai INDIA
FLYING BOOK
AMWAY (THAILAND)
AMWAY ONE BY ONE 		OGILVY & MATHER Bangkok THAILAND
Short List
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING
HONDA SMILE MISSION 		DENTSU Tokyo JAPAN
FEELING BLUE
RELIANCE COMMUNICATIONS
INTERNET SERVICE PROVIDER 		MEC Mumbai INDIA MEC Mumbai INDIA
SAYA “SUKA” MALAYSIA!
PETROLIAM NASIONAL BERHAD (PETRONAS)
FUEL - MERDEKA 2011 (INDEPENDENCE DAY 2011) 		ZENITH MALAYSIA Kuala Lumpur MALAYSIA ZENITH MALAYSIA Kuala Lumpur MALAYSIA
STRESS DOWN DAY
BUPA
FIND A HEALTHIER YOU 		PORTER NOVELLI MELBOURNE AUSTRALIA
I'M A PECAN FAN
STAHMANN FARMS
AUSTRALIAN PECAN SUPPLIER 		PORTER NOVELLI MELBOURNE AUSTRALIA
GIVE THEM WINGS
EXPEDIA INDIA
AIRASIAEXPEDIA ONLINE TRAVEL SERVICES 		ISOBAR INDIA Mumbai INDIA
REEBOK AVATAR
REEBOK INDIA
APPARELS 		ISOBAR INDIA Mumbai INDIA
WIN AN ISLAND FOR A MONTH
INTEL
2ND GENERATION INTEL® CORE PROCESSOR 		OGILVY & MATHER Hong Kong HONG KONG SOCIAL@OGILVY Hong Kong HONG KONG
SHARE A COKE
COCA-COLA SOUTH PACIFIC
COCA-COLA 		NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
TORCHBEARING WALLS
SAMSUNG ELECTRONICS
SAMSUNG HOPE RELAY 		OPENTIDE GREAT CHINA Beijing CHINA
INDIA'S FASTEST VIRAL
GLAXO SMITHKLINE CONSUMER HEALTHCARE
BOOST 		MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
GOOGLE'S 2012 MARDI GRAS FLOAT
GOOGLE
GOOGLE+ 		TRO AUSTRALIA Adelaide AUSTRALIA
B01 Corporate Information
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION 		BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
BREATHE EASY
BBDO LANKA
CORPORATE IMAGE 		BBDO LANKA Colombo SRI LANKA
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE 		THE MONKEYS Sydney AUSTRALIA
Bronze
MINUS ONE PROJECT
SAMSUNG
SAMSUNG PRINTERS 		CHEIL WORLDWIDE Gurgaon INDIA
Bronze
OCCUPY STREET WITH HOPE
HYUNDAI
HYUNDAI 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
VISUAL ALPHABET
CORBIS CORPORATION
CORBIS IMAGES 		McCANN WORLDGROUP Hong Kong HONG KONG
100 YEARS OF NESTLE
NESTLÉ PHILIPPINES
NESTLE CORPORATE IMAGE CAMPAIGN 		ZENITHOPTIMEDIA Makati THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
B02 Consumer Products
CAKE-MOUFLAGE
THE PATISSIER
THE PATISSIER 		LEO BURNETT GROUP SINGAPORE SINGAPORE
AUGMENTED REALITY MUGS
PHILIPS
MALE GROOMING 		OGILVY ACTION Taipei CHINESE TAIPEI
Short List
BACK BY POPULAR DEMAND
McDONALD'S AUSTRALIA
McFEAST & SHAKER FRIES 		OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
R4V3N
PERFETTI VAN MELLE
CHUPA CHUPS 		BBH ASIA PACIFIC Singapore SINGAPORE
THE TINY BADGE THAT SOLD LOTS OF CARS
SAIC MOTOR PASSENGER VEHICLE
ROEWE W5 		MAXUS CHINA Shanghai CHINA MAXUS CHINA Shanghai CHINA
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER 		COLENSO BBDO Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
HIDDEN FOODS DIRECTORY
COLGATE-PALMOLIVE VIETNAM
COLGATE 		Y&R VIETNAM Ho Chi Minh City VIETNAM
KOREANS' BIG MAC SONG!
McDONALD'S
BIG MAC 		STARCOM MEDIAVEST GROUP KOREA Seoul SOUTH KOREA STARCOM MEDIAVEST GROUP KOREA Seoul SOUTH KOREA
FLIPBOOK WITH BAD BREATH
JOHNSON & JOHNSON
LISTERINE 		JWT HONG KONG HONG KONG
STREET TREES WEAR NUPTSE JACKETS
THE NORTH FACE
NUPTSE JACKETS 		JWT KOREA Seoul SOUTH KOREA THOMPSON MEDIA Seoul SOUTH KOREA