Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Best Use of Digital Media
TWIX DIGITAL PAUSE BUTTON
MARS CHOCOLATE AUSTRALIA
TWIX 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
DOTS NOW
HONDA
INTERNAVI 		DENTSU Tokyo JAPAN
PARALLEL PATHS
IBM
LOTUS NOTES 		OGILVY BEIJING CHINA
SIMPLE TASKS CAMPAIGN
MS SOCIETY OF NEW ZEALAND
MS AWARENESS 		OGILVY BEIJING CHINA
SINGULAR MASTERPIECE
VOLKSWAGEN
VW PHAETON 		OGILVY BEIJING CHINA
STEPS TO A RED CARPET GLAM LOOK
L'OREAL PARIS
L'OREAL PARIS MAKEUP 		ZENITHOPTIMEDIA Shanghai CHINA ZENITHOPTIMEDIA Shanghai CHINA
EDGE OF THE INTERNET
MICROSOFT
INTERNET EXPLORER 9 		WUNDERMAN Sydney AUSTRALIA
BMW INDIA
BMW
BMW X1 		ISOBAR INDIA Mumbai INDIA
TATA WINGER
TATA MOTORS
AMBULANCE 		ISOBAR INDIA Mumbai INDIA
BUNDY 8-BALL
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
WORLD’S FIRST MULTI-HOMEPAGE TAKEOVER
PEPSICO INDIA
SLICE 		MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
DREAMBOT
CASABLANCA
BEDDING PRODUCTS 		LEO BURNETT HONG KONG HONG KONG
THE ENTRANCE QUIZ
EUGLENA
CORPORATE INFORMATION 		DENTSU Tokyo JAPAN
KISS ART
UNILEVER CHINA
AXE/LYNX BODY SPRAY 		BBH CHINA Shanghai CHINA UNILEVER Shanghai CHINA
HEINEKEN LIVE KICK
HEINEKEN AUSTRALIA
RUGBY WORLD CUP 		ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA
WI-FICTION
MELBOURNE WRITERS FESTIVAL
2011 MELBOURNE WRITERS FESTIVAL 		JWT Melbourne AUSTRALIA
THE WORLD'S FIRST IPAD DRAGON DANCE
BATESASIA GREATER CHINA
GREATER CHINA ANNUAL DINNER 		BATES Hong Kong HONG KONG
RAPID RESCUE
SINGAPORE RED CROSS SOCIETY
RED CROSS 		JWT SINGAPORE SINGAPORE
Short List
STARHUB HUB IT
STARHUB
STARHUB 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
DOVE HAIR FALL RESCUE
UNILEVER SINGAPORE
DOVE HAIR 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
UNSUNG HEROES
McDONALD'S
McDONALD'S 		DDB GROUP HONG KONG HONG KONG OMNICOM MEDIA GROUP Hong Kong HONG KONG
KNORR BEING A BETTER MOM
UNILEVER
KNORR 		PHD Shanghai CHINA PHD Shanghai CHINA
CORNETTO SHAZAM
UNILEVER
CORNETTO ENIGMA 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
1?DAY ACUVUE TRUEYE
JOHNSON & JOHNSON VISION CARE
1?DAY ACUVUE TRUEYE 		OMD Singapore SINGAPORE OMD Singapore SINGAPORE
ANTAKSHARI EVOLVES FROM IDIOT BOX TO MOBILE
NOKIA INDIA PRIVATE
NOKIA ASHA 200 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
GILLETTE FUSION PROGLIDE: TURNING SKEPTICS INTO BELIEVERS
P&G SINGAPORE
GILLETTE 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
YOUR CLOSEST RELATIONSHIP WITH THE ROAD
DAIMLER SOUTH-EAST ASIA
MERCEDES-BENZ SLK 		MEC GLOBAL SOLUTIONS Singapore SINGAPORE MEC GLOBAL SOLUTIONS Singapore SINGAPORE
BOTTLE MESSAGE
HARRY'S BAR
BAR / RESTAURANT 		CHEIL WORLDWIDE SINGAPORE SINGAPORE
BACKSEAT DRIVER
TOYOTA MOTOR SALES AND MARKETING
TOYOTA 		PARTY Tokyo JAPAN
ONE MISSED CALL
HINDUSTAN UNILEVER
WHEEL DETERGENT 		OMD INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
A GOOD BUTTON
THE HONG KONG SOCIETY FOR REHABILITATION
THE HONG KONG SOCIETY FOR REHABILITATION 		McCANN WORLDGROUP Hong Kong HONG KONG
AUTO START/STOP
BMW MALAYSIA
SCREENSAVER 		NAGA DDB MALAYSIA Selangor MALAYSIA
CONNECTING LIFELINES
HONDA
INTERNAVI 		DENTSU Tokyo JAPAN
TEA GASTRONOMY
DILMAH
EXCEPTIONALS TEA RANGE 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
ELECTRIC CAFÉ
VOLKSWAGEN
VOLKSWAGEN 		OGILVY BEIJING CHINA
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
FORTUNE POWER ROAD
TOYOTA MOTOR CORPORATION
TOYOTA SOCIAL APP AWARD 		DENTSU Tokyo JAPAN
A09 Best Use of Social Media Marketing
COME ON, INDONESIA CAN!
UNILEVER
MALE GROOMING BRANDS 		MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
PAUL (THE ORACLE) IS BACK!
KIA MOTORS
SORENTO 		INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai CHINA
30 DAYS OF JACKTEMBER
BROWN FORMAN
JACK DANIELS 		UNIVERSAL MCCANN Surry Hills AUSTRALIA
SOCIAL BOOKMARK
KODANSHA
PUBLISHER 		777INTERACTIVE Tokyo JAPAN
NO MATTER SOUR, SWEET, BITTER, OR SPICY, EXTRA IS ALWAYS THERE
WRIGLEY
WRIGLEY’S EXTRA CHEWING GUM 		WUNDERMAN Shanghai CHINA
CHERISH LIFE'S PRECIOUS MOMENTS
KENTUCKY FRIED CHICKEN MANAGEMENT
KFC A.M BREAKFAST 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
THE MIGHTIEST BURGER EVER ASSEMBLED
KENTUCKY FRIED CHICKEN MANAGEMENT
ZINGER DOUBLE DOWN 		MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
BURY THE PAST
GABRIELA
CAMPAIGN AGAINST SEX SCANDAL VIDEOS 		DDB DM9JAYMESYFU Makati City THE PHILIPPINES
CORNETTO SCHOOL OF WOO
UNILEVER
CORNETTO ICECREAM 		PHD Shanghai CHINA PHD Shanghai CHINA
LYNX LAUNCH
UNILEVER
LYNX 		PHD Shanghai CHINA PHD Shanghai CHINA
PROJECT OLAY360 - CHALLENGING INDIFFERENCE
P&G
SKINCARE 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
THE BIG MAC FARM CHALLENGE
McDONALD'S
McDONALD'S 		OMD FUSE Pyrmont AUSTRALIA OMD FUSE Pyrmont AUSTRALIA
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM
TOURISM 		BBDO GUERRERO Makati City THE PHILIPPINES PHD MEDIA Makati City THE PHILIPPINES