Results and Effectiveness

Result and Effectiveness : What happened as result of the community activity Customers have the option to get McDonald’s small currency, a change in the same value of their coins but in the format that they like How did the communication achieve the goals and influence business outcomes Customers choose McDonald’s small currency as their change and it results in repeat purchase Included commercial result such as sales and profit as well as in consumer awareness and attitude Currently the result has not been measured yet.

Creative Execution

What was the creative strategy solution McDonald’s small currency turned the Rp 100 and Rp 200 into notes of the same value that is more convenient to carry Describe the different channel(s) and how they work together to maximise the campaign Small currency notes offered as change after purchase as an option to coins.

Insights, Strategy and the Idea

Insights In Indonesia, most stores have difficulties providing coins for small change and substitute them with sweets. Although in reality people dislike coins, they feel cheated when stores substitute their change with sweets and it becomes a real problem. Strategy People-oriented solution that benefits both store and customers. The idea McDonald’s Small Currency Describe the target audience and their relation with the brand : Teenagers and first jobbers who see McDonald’s as an affordable place to enjoy quality good meal and quality time. Explain the unique insight that shaped the idea Customers still want to get their change but they dislike the coin format because it is inconvenient.