| Title | JUAN TIME |
| Brand | PIZZA HUT |
| Product / Service | HATE LATE |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Media Agency: | PHD MEDIA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | Cco/Copywriter |
| Brandi Tan | BBDO Guerrero | Ecd/Art Director |
| Tin Sanchez | BBDO Guerrero | Ecd/Copywriter |
| Jao Baustita | BBDO Guerrero | Cd/Copywriter |
| Ian Sta. Maria | BBDO Guerrero | Acd/Art Director |
| Meggy De Guzman | BBDO Guerrero | Acd/Copywriter |
| Corey Cruz | BBDO Guerrero | Art Director |
| Eia Garcia | BBDO Guerrero | Copywriter |
| Sheena Siao | BBDO Guerrero | Copywriter |
| Karen Gosingan | BBDO Guerrero | Art Director |
| Leah Mababangloob | BBDO Guerrero | Art Director |
| Al Salvador | BBDO Guerrero | Print Producer |
| Celine Esguerra/Eileen Borromeo | BBDO Guerrero | Planner |
| Roshan Nandwani | BBDO Guerrero | Digital |
| Joy Panaguito/Oliver Brillantes | BBDO Guerrero | Final Art |
For the first time, the country’s biggest television network and every Filipino who partied with Pizza Hut synchronized to the Philippine Standard Time and celebrated the New Year on time. All thanks to Pizza Hut arranging a little practice on December 30, 2011. At 7PM Philippine Standard Time. Exactly.
Pizza Hut – in partnering with the government’s Department of Science & Technology, and Discovery Channel – launched an integrated campaign encouraging Filipinos to sync to the correct time and also inviting them to the country’s first time synchronization event: The Pizza Hut New Year Pre-Countdown Countdown on December 30, 2011.This New Year’s Eve rehearsal was complete with marching band and float parade, celebrity endorsers, a countdown party and fireworks.
Pizza Hut has a commitment to punctuality with the long-running “Hate Late?” campaign. This year, they took on the Philippines’ ultimate challenge to timekeeping. The Philippines is notorious for starting the New Year at a range of different times.