| Title | THE WORLD'S FIRST IPAD DRAGON DANCE |
| Brand | BATESASIA GREATER CHINA |
| Product / Service | GREATER CHINA ANNUAL DINNER |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | BATES Hong Kong, HONG KONG |
| Entrant Company: | BATES Hong Kong, HONG KONG |
| Advertising Agency: | BATES Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Almon Lam | Batesasia Hong Kong | Executive Creative Director |
| Walter Lai | Batesasia Hong Kong | Creative Director |
| Christine Lai | Batesasia Hong Kong | Associate Creative Director |
| Gyver Lee | Batesasia Hong Kong | Associate Creative Director |
| Nicky Sun | Batesasia Hong Kong | Senior Art Director |
| Daniel Cheung | Batesasia Hong Kong | Senior Art Director |
| Kiu Chan | Batesasia Hong Kong | Senior Copywriter |
| Nelson Tsui | Batesasia Hong Kong | Assistant Art Director |
| Shadow Ng | Batesasia Hong Kong | Assistant Art Director |
| Jojo Zhou | Batesasia Shanghai | Senior Art Director |
| Maxim Peng | Batesasia Shanghai | Art Director |
Result: - More than 27 designed dragons received from the China, Taiwan and Hong Kong offices - Successfully creating noises and engagement at the party - Uniting the three offices to form a Greater China team
Solution: Let’s start from a unique and symbolic Chinese identity – the dragon dance. We engage members of all three offices not only to design new dragons but also dance and play together. Performing a revolutionary iPad dragon dance of this new Generation M, we aim to showcase the company's vision "changengage people".
Brief: We are all Chinese. But we are all different Chinese. China, Taiwan and Hong Kong have different cultures, mindsets and even lifestyles. How can we unite our teams and make a greater impact in the first Greater China annual dinner in the Year of the Dragon?