RUNNY NOSE MUPPY

TitleRUNNY NOSE MUPPY
BrandOSOTSPA
Product / ServiceNUTA
CategoryA05. Best Use of Ambient Media: Large Scale
EntrantBBDO BANGKOK, THAILAND
Entrant Company:BBDO BANGKOK, THAILAND
Advertising Agency:BBDO BANGKOK, THAILAND
Media Agency:MEDIA INTELLIGENCE Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta Bbdo Bangkok Ltd. Chairman/Chief Creative Offier
Charit Manuyakorn Bbdo Bangkok Ltd. Creative Director
Apichai Intrutsign Bbdo Bangkok Ltd. Art Director
Suthisak Sucharittanonta Bbdo Bangkok Ltd. Art Director
Adisorn Atikomchakorn Bbdo Bangkok Ltd. Client Service Director
Bob Eye's View Photographer

Results and Effectiveness

The media talk tom people at the right time and right atmosphere.

Creative Execution

We installed special-built muppy which collect the rain fall to fill a balloon that will show how the rain can cause you a runny nose.

Insights, Strategy and the Idea

People usually catch a cold during raining reason. How can we promote our cold -relief medicine in a not-so-serious mood&tone because people turn off when they watch traditional pharmaceutical commercial.