| Title | BUNDY 8-BALL |
| Brand | DIAGEO AUSTRALIA |
| Product / Service | BUNDABERG RUM |
| Category | A07. Best Use of Digital Media |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Kieran Ots | Leo Burnett Sydney | Creative Director |
| Matt Swinburne | Leo Burnett Sydney | Art Director |
| Mike Felix | Leo Burnett Sydney | Copywriter |
| Keong Seet | Leo Burnett Sydney | Developer |
| Lauren Glynn | Leo Burnett Sydney | Digital Producer |
| Peter Bosilkovski | Leo Burnett Sydney | Head Of Client Service |
| Holly Matchett | Leo Burnett Sydney | Snr Business Manager |
| Lianne Reeves | Leo Burnett Sydney | Designer |
| Margot Fitpatrick | Leo Burnett Sydney | Executive Tv Producer |
| Adrian Gunadi | Leo Burnett Sydney | Digital Producer |
The NRL Tipping site has 120,000 members visiting the site each week to get tips for that week's Round. On average we see 3000 people interact and shake the M8-ball each week. The engagement rate is 2.5 times higher than industry standard.
We saw an opportunity to use this space to give visitors something they would actually want. So we created the Bundy Magic Tipping Ball. Shake the ball, and it gives you fresh predictions on who will win the next round, week after week. Instead of making an ad, we made something useful and entertaining that League fans will want to come back to, week after week - all in a standard ad space.
Rugby League Tipping – a game between friends or workmates who try to predict which teams will win each round of the competition - is immensely popular in Australia. As official sponsors of the National Rugby League, Bundaberg Rum was given a standard banner space on a Rugby League tipping website for an entire season.