| Title | BILLBOARD |
| Brand | UNITED LABORATORIES |
| Product / Service | DIZITAB ANTI-DIZZINESS TABLETS |
| Category | A03. Best Use of Outdoor |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer-Asia |
| Badong Abesamis | Y&R Philippines/Inc. | Executive Creative Director |
| Grace Benesa | Y&R Philippines/Inc. | Art Director |
| Somjai Satjatham | Y&R Singapore | Art Director |
| Maya Roldan | Y&R Philippines/Inc. | Business Unit Director |
| Poma Malantic | Y&R Philippines/Inc. | Account Director |
| Ria Dhutti | Y&R Philippines/Inc. | Account Manager |
| Ariel Bautista | Y&R Philippines/Inc. | Print Production Manager |
| Chiqui Lara | Y&R Philippines/Inc. | Chief Executive Officer |
| Rotaboard Corporation Philippines | Rotaboard Corporation Philippines | Production Company |
| Carlos Averion | Y&R Philippines/Inc. | Final Art Artist |
Post-campaign, sales of Dizitab Anti-Dizziness Tablets showed 107% growth, year-to-date (as of February 2012). And comparing February 2012 sales data vs. same time last year, it was discovered that with the material, Dizitab's sales increased by 256%.
Rotating Billboards are one of the latest outdoor media innovations in the country. The brand used this vehicle to communicate the problem Dizitab effectively answers.
Manila's streets are perennially choked with traffic. Reason why transit advertising like billboards along highways have a lot of reach, and get much mileage for brands. Objective: Generate a billboard idea for Dizitab Anti-Dizziness Tablets.