| Title | HEADLIGHT MASSAGE |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | DRIVE SAFELY |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising Agency: | BBDO BANGKOK, THAILAND |
| Media Agency: | MEDIA INTELLIGENCE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Chairman/Chief Creative Offier |
| Charit Manuyakorn | BBDO Bangkok Ltd. | Creative Director |
| Apichai Intrutsign | BBDO Bangkok Ltd. | Art Director |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Art Director |
| Charit Manuyakorn | BBDO Bangkok Ltd. | Copy Writer |
| Apichai Intrutsign | BBDO Bangkok Ltd. | Copy Writer |
| Suthisak Sucharittanonta | BBDO Bangkok Ltd. | Copy Writer |
| Adisorn Atikomchakorn | BBDO Bangkok Ltd. | Client Service Director |
| Varunorn Suphannanont | BBDO Bangkok Ltd. | Account Executive |
| Bob Eye's View | Photographer |
People aware of the message which lead to a safe road.
It directly tell the intended massage at the right place,right time and right target.
To make people aware of a higher chance of accident in a night time driving. We place a detachable sticker in front of target's car headlight so when people star an engine,turn on a headlight,our massage shocks them to crate attention before driving.