| Title | CONNECTING LIFELINES |
| Brand | HONDA |
| Product / Service | INTERNAVI |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takeshi Imai | Honda Motor Co./Ltd. | Project Director |
| Tadafumi Nogawa/Aiko Sugawara | Honda Motor Co./Ltd. | System Architecture Designer |
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
| Seiichi Saito | Rhizomatiks Co./Ltd. | Producer/Technical Director |
| Hiroyuki Hori | Rhizomatiks Co./Ltd. | Technical Director/Software Engineer |
| Akira Hayasaka | Software Engineer | |
| Yu Orai | Dentsu Inc. | Art Director |
| Ryuta Modeki | Twotone Inc. | Art Director |
| Kotaro Yamaguchi | Art Director | |
| Yusuke Nishida | Twotone Inc. | Designer |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter |
| Hiroko Ise/Yuhei Urano | Dentsu Inc. | Text Data Mining |
| Taeji Sawai | Qosmo Inc. | Sound Designer |
| Keisuke Arikuni | Rhizomatiks Co./Ltd. | Assistant Director |
| Takao Kaburaki/Takuma Sato | Dentsu Inc. | Account Director |
| Haruhiko Ishikawa | Shipoo Inc. | Producer |
| Ken Imamura/Akihiro Mikawa/Yuichiro Ishido | Honda Motor Co./Ltd. | Client Supervisor |
In one year, membership increased 120%, and usage jumped 200％. Through Honda’s speedy and timely response, the Internavi data was made accessible to the public efficiently and effectively, allowing deliveries to reach the affected area. Internavi’s realtime data collection and distribution proved so useful to the citizens of Japan during the disaster.
March 12, 10:30 am. Honda's Internavi navigation system identifies the roads that remained intact based on 3G network traffic analysis -- the first to do so, and only 20 hours after the disaster. Internavi closely tracked road conditions, and up-to-date information was publicized in the form of an easy to understand visual map. After releasing the road data through the web, Internavi data became so useful that it was widely spread organically on numerous SNS platforms. The application of the Internavi data was stretched when the data was used in Google’s speedy launch of the Google Crisis Response page. This Internavi-fueled page became an unmatched information source for a Japan in crisis. Internavi continuously tracked both the ever-changing road conditions throughout Japan and the state of recovery work following the disaster. Internavi contributed to rebuilding efforts by literally showing the road to recovery.
March 11, 2011. Eastern Japan is rocked by a massive earthquake and tsunami. What came to be called the Tohoku earthquake and tsunami caused some 20,000 deaths and left hundreds of thousands homeless or stranded. The majority of the roads in the region were affected. Traffic in and out of the region was ground to a complete halt. This also made it next to impossible for desperately needed rescue crews and supplies to reach those who most needed help. In the midst of such an unprecedented disaster, how could we deliver ・Food, water, clothing, and other supplies ・Doctors and support staff ・Construction equipment for clearing landslides and debris to the areas that needed them most? The solution was, telling people which roads still functioned.