Title | HERE BALLOON |
Brand | S-OIL |
Product / Service | S-OIL |
Category | A05. Best Use of Ambient Media: Large Scale |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Ina Choi | Cheil Worldwide | Chief Creative Officer |
Thomas Hong-Tack Kim | Cheil Worldwide | Executive Creative Director |
Inhyang Moon | Cheil Worldwide | Creative Director |
Inhyang Moon | Cheil Worldwide | Copywriter |
Kakyoun Park | Cheil Worldwide | Art Director |
Keetae Ryu | Cheil Worldwide | Art Director |
Seungwoo Son | Producer | |
Jongmyung Kang | Director | |
Ghang Yi | Camera Director | |
Kyoungho Ha | Mercury | Editing |
Inwoo Hwang | Kiss Fm | Recording |
Yusok Jung | Cheil Worldwide | Account Director |
'HERE' Balloons have saved drivers' gas expenses through a new and interesting method. 1day = 700 cars = 23 liters X 365 days = WOW S-OIL, the oil seller gained the impression of an oil-saving company. Save oil, save time and save money. Through 'HERE' balloons, the public is directly engaged with S-OIL's identity. S-OIL has now put a balloon on the gas station itself. Although with its few location, S-OIL service became a distinguished gas station. HERE, taking action for a better world. S-OIL became a company that not only saves oil but saves earth.
S-OIL, one of the four oil companies in Korea took action. It is on a mission to save oil. Right here, right now! Thus begins the HERE Campaign. It has set up a HERE balloon for each parking space. As a car parks in it, the balloon falls. When the car exits, the balloon rises. Cars can spot these balloons from afar. They can spot open parking spaces without wandering. Finding quick parking means saving oil. 1 easily-spotted parking spot is worth 1 liter of oil saved.
South Korea, a country devoid of oil. Seoul, a city where one fourth of Koreans live, with one of the world's highest gasoline consumption. The situation is getting worse. Car usage is increasing. Petroleum costs are rising. Parking spaces are scarce. People are stressed out. Every day, a Seoul driver wanders 500m to find a parking space. In a month, this equals 15km, or 1 liter of gas.