Results and Effectiveness

The unique BMW ECO PRO Screensaver allows users everywhere to experience the BMW Auto Start/Stop technology on their computers. And to enjoy the power-saving benefits that come with this smarter screensaver. All the while, maintaining BMW’s position at the forefront of innovative technology.

Creative Execution

We felt that the best way to do this was to develop a screensaver that mimics the technology. The BMW ECO PRO Screensaver detects your face using the webcam, and switches the screen off when you move away. It comes back on when your face is detected again. It works just like the BMW Auto Start/Stop function. The application is downloadable from BMW-owned media.

Insights, Strategy and the Idea

BMWs come with an energy-reducing feature called Auto Start/Stop that turns the engine off automatically when you brake and come to a complete stop – at a red light or in a traffic jam. And turns it back on again when you step on the accelerator. Thus reducing your carbon footprint. An insightful product for the driver who demands a more efficient drive – one that combines innovation and pleasure with sustainability and responsibility. This cutting-edge technology deserves a more effective form of communication. By developing a first-of-a-kind application, we are able to deliver the message with much greater effect.