| Title | KISS ART |
| Brand | UNILEVER CHINA |
| Product / Service | AXE/LYNX BODY SPRAY |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising Agency: | BBH CHINA Shanghai, CHINA |
| Media Agency: | UNILEVER Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johnny Tan | BBH China | Executive Creative Director |
| Carol Ong | BBH China | Associate Creative Director |
| Jenny Jin | BBH China | Art Director |
| Woody Pan | BBH China | Associate Designer |
| Ken Lu | BBH China | Senior Copywriter |
| Darius Karbassioun | BBH China | Engagement Planning Director |
| Francis Tan | BBH China | Digital Projects Lead |
| Elvis Li | BBH China | Business Director |
| Rei Zhang | BBH China | Account Manager |
The most-kissed man got celebrated on outdoor spaces, on TV and on the digital space, proving that the Axe Effect works for real. -Over 5.2 Million online impressions in Thailand and India. -47,000 increase in Axe Facebook fans. -Over 600,000 views of Kiss Art content. -10 minutes free airtime on TV reacing half a million people in India.
Idea: A kiss-powered Art. On Valentines Day in India and Thailand, an Axe guy must gather real kisses to complete one giant kiss art within ONE DAY, armed only with an iPad and Axe body spray. When a babe kisses the iPad, her kiss appears on the same spot on the giant Kiss Art LED screen. To form the portrait, our Axe guy must be literally smothered with kisses by babes and strangers.
On Valentine's Day 2012, Axe wants to prove to young men that the Axe Effect can get you all the kisses you desire even in countries as conservative as Thailand and India.