| Title | STREET TREES WEAR NUPTSE JACKETS |
| Brand | THE NORTH FACE |
| Product / Service | NUPTSE JACKETS |
| Category | A05. Best Use of Ambient Media: Large Scale |
| Entrant | JWT KOREA Seoul, SOUTH KOREA |
| Entrant Company: | JWT KOREA Seoul, SOUTH KOREA |
| Advertising Agency: | JWT KOREA Seoul, SOUTH KOREA |
| Media Agency: | THOMPSON MEDIA Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Gyooyong Oh | JWT Korea | ECD |
| Suhong Yu | JWT Korea | CD |
| Sungsoo Hong | JWT Korea | AD |
| Jinho Kwon | JWT Korea | CW |
| Kyujung Lee | JWT Korea | AD |
| Eunjoo Choi | JWT Korea | AD |
| Jaejin Kim | JWT Korea | PD |
| Junyeol Choi | JWT Korea | PD |
The morning of 'Soseol' during rush hour, people enjoyed to touch Nuptse jackets that twisted a winter scene and took pictures of them. The trees wearing Nuptse jackets have been spread out through news and various SNS. It has been led to improve brand image and sales.
The Asian Solar Term 'Soseol,' It is the start of winter when people start to cover street trees with straw. In the morning of 'Soseol,' we covered street trees in downtown 'Seoul' with specifically designed TNF Nuptse jackets instead of the usual tree-covering.
The North Face is the original outdoor brand so it needs to present function of products outside in winter. Therefore, we decided to use winter street trees as a new media we indifferently pass by.