| Title | MINI HOUSE |
| Brand | DISCOVERY OVERLAND HOLIDAYS |
| Product / Service | TROPICAL VILLAGE MINI WORLD |
| Category | A07. Best Use of Digital Media |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Jeffery Orr | TBWA\ Tequila Kuala Lumpur | Executive Creative Director |
| Chow Kok Keong | TBWA\ Tequila Kuala Lumpur | Creative Director |
| Tan Jit Seng | TBWA\ Tequila Kuala Lumpur | Associate Creative Director |
| Chow Kok Keong | TBWA\ Tequila Kuala Lumpur | Art Director |
| Tan Jit Seng | TBWA\ Tequila Kuala Lumpur | Copywriter |
| Mok Mun Kuen | TBWA\ Tequila Kuala Lumpur | Designer |
| Stephanie Ooi | TBWA\ Tequila Kuala Lumpur | Av Producer |
| Vincent Tja | TBWA\ Tequila Kuala Lumpur | Av Producer |
| Aaron Cowie | TBWA\ Tequila Kuala Lumpur | Account Management |
| Shaun Tay | TBWA\ Tequila Kuala Lumpur | Account Management |
| Brandon Wong | Studio 31 | Film Director |
| Brandon Wong | Studio 31 | Photographer |
| Reservoir | Reservoir | Post Production |
The creative strategic solution is to come up with an online experiential expression. The idea takes the form of a Mini House origami in which people place over their webcams before video-calling their friends via Skype. When connected, both callers and recipients will see the callers peering into the window like a 'giant' in a mini world. There's a call-to-action line and since both are already online, it is easier to visit the website and make their bookings.
Discovery Overland Holidays wanted to promote a destination called Tropical Village Mini World which features mini landmarks of the world. The task was to increase online bookings via their website. Since it is a Mini World, it would be interesting to let people know what it feels like to be a giant in a theme park like that.