| Title | THERMOMETER LOADING BAR-LUMBERJACK |
| Brand | GREENLIFE CSR |
| Product / Service | PUBLIC SERVICE |
| Category | A07. Best Use of Digital Media |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Jeffery Orr | TBWA\Tequila Kuala Lumpur | Executive Creative Director |
| Chow Kok Keong | TBWA\Tequila Kuala Lumpur | Creative Director |
| Tan Jit Seng | TBWA\Tequila Kuala Lumpur | Associate Creative Director |
| Loo Kok Seng | TBWA\Tequila Kuala Lumpur | Art Director |
| Chow Kok Keong | TBWA\Tequila Kuala Lumpur | Art Director |
| Tan Jit Seng | TBWA\Tequila Kuala Lumpur | Copywriter |
| Lynette Sandhu | TBWA\Tequila Kuala Lumpur | Copywriter |
| Stephanie Ooi | TBWA\Tequila Kuala Lumpur | Av Producer |
| Aaron Cowie | TBWA\Tequila Kuala Lumpur | Account Management |
| Shaun Tay | TBWA\Tequila Kuala Lumpur | Account Management |
| Dann Von Chng | 8mm Shanghai | Film Director |
| Xioa Fang | 8mm Shanghai | Director Of Photography |
| Getty Images | Getty Images | Director Of Photography |
| Song Yang | 8mm Shanghai | Sound |
The video was shared on Facebook, google+ and Twitter. It garnered more than 600 views in the first week alone.
To educate people on global warming, viral videos were used, each explaining the causes specifically deforestation among others. Since it is for YouTube, the idea uses its red loading bar as a thermometer. As the video progresses, the temperature goes higher to signify global warming.
GreenLife CSR wanted to create awareness of greenhouse effect which causes global warming. The campaign explains the causes behind global warming and uses facts from authorities like IPCC, Union of Concerned Scientists and UN Report. To reach the masses, online media was chosen because it was the most effective medium for this exercise in terms of cost and effectiveness. Since it was for YouTube, the idea uses its red loading bar creatively.