Results and Effectiveness

Not only does it result in a better and more customized sleep experience, but you can carry your dream's mood well into your waking hours. The app was widely downloaded and talked about in the media. Vast numbers of dreams were induced and we reinforced the idea that with Casablanca, you can truly create the sleeping experience of your dreams.

Creative Execution

As a leader in bedding products, Casablanca gives you complete control over your sleeping experience. Introducing the Casablanca Dreambot app. All you have to do is to pick a dream in the app, place your phone next to your pillow and go to sleep. Years of research has proven that dreams mainly occur during the stage of sleep known as Rapid-Eye-Movement (R.E.M.). During this phase of sleep, parts of the brain continue to perceive, process and react to external stimuli. By using the highly sensitive accelerometers of today's smartphones, Casablanca Dreambot can detect your body's subtle movements and know when you've reached the R.E.M.. The Dreambot will then give out audible and sub-audible stimuli, a combination of music, ambient sounds and low-frequency pulses, to stimulate areas below the cortex and induce your chosen type of dream. The app can also analyze body movements and generate reports on the quality of your sleep.

Insights, Strategy and the Idea

How dreams work has always been a mystery, and yet everyone hopes to have good dreams. Wouldn't it be great if we can control our dreams?