VISUAL ALPHABET

TitleVISUAL ALPHABET
BrandCORBIS CORPORATION
Product / ServiceCORBIS IMAGES
CategoryB01. Corporate Information
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Name Company Position
Spencer Wong Mccann Worldgroup Chief Creative Officer
Spencer Wong/Nick Lim Mccann Worldgroup Executive Creative Director
Michael Li/Quentin Yeong Mccann Worldgroup Creative Director
James Reeves Mccann Worldgroup Group Creative Director/Copywriter
Paul Swee Mccann Worldgroup Creative Director/Agency Producer/Editor
Penelope Yau Mccan Worldgroup Planner
Elvis Lo Illustrator
Lotakon Design Lab Interactive Agency

Results and Effectiveness

We successfully got people ot use Corbis' images in a whole new way, allowing millions of them to be viralled across different social media channels. More importantly, we have, using Corbis images, created a new form of expression to enrich the way we talk about our world.

Creative Execution

We created VISUAL ALPHABET, a feature on the Global Corbis website that not only let people search for images, but speak through them. Doubled as a messenger, it instantly replaces each letter on your keyboard with a Corbis's image. Just key in any message and it will be translated into fun video comprising different Corbis' images!

Insights, Strategy and the Idea

Everybody in the creative community knows Corbis. But less and less people are searchng for imaes on Corbis. Our task was to recapture people's attention and create a brand new perspective on Corbis.