| Title | A GOOD BUTTON |
| Brand | THE HONG KONG SOCIETY FOR REHABILITATION |
| Product / Service | THE HONG KONG SOCIETY FOR REHABILITATION |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | Mccann Worldgroup | Chief Creative Officer |
| Spencer Wong/Nick Lim | Mccann Worldgroup | Executive Creative Director |
| Michael Li | Mccann Worldgroup | Creative Director |
| James Reeves | Mccann Worldgroup | Group Creative Director/Copywriter |
| Andy Wong | Mccann Worldgroup | Copywriter |
| Kitty Tang/Menu Tsai | Mccan Worldgroup | Art Director |
| Paul Swee | Mccann Worldgroup | Creative Director/Agency Producer/Editor |
| Penelope Yau | Mccann Worldgroup | Planner |
| Tomy Choi | Computer Artist | |
| Cccdi Ltd. | Sound Production Company | |
| Cccdi Ltd. | Interactive Agency |
With just a single button, we have successfully generated over 100,000 online impressions for The Hong Kong Society for Rehabilitation in just one week. Since our launch, the people of Hong Kong has experienced a disability for a total of 480,000 seconds.
To answer the challenge, we came up with one very simple solution that enables everyone to actually experience life with a disability: an iPhone app with just ONE SINGLE BUTTON. Users were invited to hold the button and follow our on-screen instructions to complete different simple tasks using just their other hand.
The Hong Kong Society for Rehabilitation, a charity organization that helps people with disability to rebuild their lives, wants people in Hong Kong to appreciate how challenge life is with a disability.