| Title | VISUAL ALPHABET |
| Brand | CORBIS CORPORATION |
| Product / Service | CORBIS IMAGES |
| Category | A07. Best Use of Digital Media |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | Mccann Worldgroup | Chief Creative Officer |
| Spencer Wong/Nick Lim | Mccann Worldgroup | Executive Creative Director |
| Michael Li/Quentin Yeong | Mccann Worldgroup | Creative Director |
| James Reeves | Mccann Worldgroup | Group Creative Director/Copywriter |
| Paul Swee | Mccann Worldgroup | Creative Director/Agency Producer/Editor |
| Penelope Yau | Mccan Worldgroup | Planner |
| Elvis Lo | Illustrator | |
| Lotakon Design Lab | Interactive Agency |
We successfully got people ot use Corbis' images in a whole new way, allowing millions of them to be viralled across different social media channels. More importantly, we have, using Corbis images, created a new form of expression to enrich the way we talk about our world.
We created VISUAL ALPHABET, a feature on the Global Corbis website that not only let people search for images, but speak through them. Doubled as a messenger, it instantly replaces each letter on your keyboard with a Corbis's image. Just key in any message and it will be translated into fun video comprising different Corbis' images!
Everybody in the creative community knows Corbis. But less and less people are searchng for imaes on Corbis. Our task was to recapture people's attention and create a brand new perspective on Corbis.