Title | OFF! |
Brand | S.C. JOHNSON & SON |
Product / Service | OFF! |
Category | A02. Best Use of Magazines/Newspapers |
Entrant | PHD Bangkok, THAILAND |
Entrant Company: | PHD Bangkok, THAILAND |
Media Agency: | PHD Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Narubodee Wathanakom | S.c. Johnson/Son/Ltd. | Marketing Manager |
Vichuda Duangratana | S.c. Johnson/Son/Ltd. | Senior Brand Manager |
Jerapol Yavapan | Phd (Thailand) Co./Ltd. | Managing Director |
Wasana Thepsueb | Phd (Thailand) Co./Ltd. | Associate Planning Director |
Vallop Adunphichet | Phd (Thailand) Co./Ltd. | Media Planner |
Punvipa Buranadilok | Maxus | Buying Manager |
See confidential information.
We created a single page advertorial ad in Lisa magazine, a mass women magaine-distributed nationwide. This is to give a better and greater education to our potentail target about self-protection (at the same time, take care of the body-skin) A total of 150,000 free sachets samplince were attached into the page.
Flood situations in Thailand bring in a mass panic about the post-flood situation deceases that comes from insects; especailly mosquitos. The team sees this as a big opportunity to move OFF! from its original position (where most of the insecidide products in Thailand were mostly be brought approximate 7-8 times per year. We aimed to to re-stamp/re-create awareness of its brand as an afforable product that can help protected consumers and their beloved at any time, anywhere. Also they key objective is to offers our potential consumer for a experiental OFF! and then purchase. Young housewives became our key target to this experiental campaign as a result from research that they are home groceries shopper.